Marketing Pursuit

On the blog scene that is!  Marketing Pursuit has officially launched with our new website and I’m excited to write about what I am passionate about professionally – marketing strategy and new era marketing.   You can expect to see my musings about good strategies and bad, ideas on how to successfully attract and engage new customers, keep current customers and leverage the voice of happy customers.  

Occasionally, I might write about bizarre happenings or humorous observations.  Anyone who knows me personally knows that I can’t resist when the opportunity arises.

Living in central Phoenix, I am keenly aware of the economic impact on small businesses in Arizona.  Yesterday, I had a hankering for some Honey Bear BBQ on Central Avenue.  As I made my way down Central,  I noticed that every single strip center and office building has vacancies.   It felt like the Twilight Zone.  This past year has been especially tough for many and I feel good about being in a position to help entreprenuers and business owners bridge the gap between traditional marketing  that no longer yields expected results and engagement marketing that fuels profitability with its multi-touch, integrated approach.   Having owned several businesses myself, you can expect that I fully understand what it means to be in the hot seat making decisions that can make or break  future growth. 

Lastly, I’m looking forward to engaging with you – my clients, website visitors and fellow marketers.  Your comments, ideas and feedback are always welcome and are sure to provide insights and wisdom that others will also find valuable.

Cammie McClellan

Marketing Strategy Consultant