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Do you have the best product or the best marketing?The truth; a company with just an average product on the market with superior marketing and sales performance can out sell a company with the best in class product (or service) with mediocre marketing and sales efforts. Whether you are just starting out or you have been in business for years, you will benefit from the ideas and insights of well-known thought leaders in entrepreneurism and the new marketing and sales frontier. These books and resources have been personally selected to help you bridge the gap between average and great business performance. Enjoy! LeadershipThe Carrot Principle Tribes – We Need You To Lead Us Leading at a Higher Level EntrepreneurismThe Art of The Start – The Time Tested Battle-Hardened Guide for Anyone Starting Anything The E Myth Revisited – Why Most Small Businesses Don’t Work and What To Do About It The Hamster Revolution – Stop The Info Glut – Reclaim Your Life |
SellingYes! 50 Scientifically Proven Ways to be Persuasive Sales 2.0 – Improve Business Results Using Innovative Sales Practices and Technology Good In a Room – How to Sell Yourself (and Your Ideas) and Win Over Any Audience MarketingTwitter Power – How to Dominate Your Market One Tweet at a Time Facebook Marketing – Leverage Social Media to Grow Your Business The “Longer” Long Tail – Why the future of Business is Selling Less of More Guerrilla Marketing On The Internet Groundswell – Winning in a World Transformed By Social Technologies Purple Cow – Transform Your Business By Being Remarkable Permission Marketing – Turning Strangers Into Friends and Friends Into Customers Made to Stick – Why Some Ideas Survive And Others Die The New Rules of Marketing & PR Marketing Champions – Practical strategies For Improving Marketing’s Power, Influence and Business Impact The New Influencers – A Marketers Guide to Social Media Wikinomics – How Mass Collaboration Changes Everything |
Marketing Pursuit
Where Strategy Meets Execution
