Marketing and Sales Learning Leads to Happiness and Success
Sales Knowledge and Creativity
Tip: If you want to build your own library, try Amazon.com Kindle and Nook downloadable versions and save up to 70%.

Do you have the best product or the best marketing?

The truth; a company with just an average product on the market with superior marketing and sales performance can out sell a company with the best in class product (or service) with mediocre marketing and sales efforts.

Whether you are just starting out or you have been in business for years, you will benefit from the ideas and insights of well-known thought leaders in entrepreneurism and the new marketing and sales frontier.

These books and resources have been personally selected to help you bridge the gap between average and great business performance. Enjoy!


Leadership

The Carrot Principle
Authors: Adrian Gostick, Chester Elton

Tribes – We Need You To Lead Us
Author: Seth Godin

Leading at a Higher Level
Authors: Ken Blanchard, et al


Entrepreneurism

The Art of The Start – The Time Tested Battle-Hardened Guide for Anyone Starting Anything
Author: Guy Kawasaki

The E Myth Revisited – Why Most Small Businesses Don’t Work and What To Do About It
Author: Michael Gerber (older book but a classic)

The Hamster Revolution – Stop The Info Glut – Reclaim Your Life
Authors: Mike Song, Vicki Halsey and Tim Buress

Selling

Yes! 50 Scientifically Proven Ways to be Persuasive
Authors: Robert B. Cialdini, et al.

Sales 2.0 – Improve Business Results Using Innovative Sales Practices and Technology
Authors: Anneke Seley, Brent Holloway

Good In a Room – How to Sell Yourself (and Your Ideas) and Win Over Any Audience
Author: Stephanie Palmer


Marketing

Twitter Power – How to Dominate Your Market One Tweet at a Time
Authors: Joel Comm with Ken Burge

Facebook Marketing – Leverage Social Media to Grow Your Business
Author: Steven Holzner

The “Longer” Long Tail – Why the future of Business is Selling Less of More
Author: Chris Anderson

Guerrilla Marketing On The Internet
Authors: Jay Conrad Levenson, , Mitch Meyerson, et al.

Groundswell – Winning in a World Transformed By Social Technologies
Authors: Forrester Research; Charlene Li, Josh Bernoff

Purple Cow – Transform Your Business By Being Remarkable
Author: Seth Godin

Permission Marketing – Turning Strangers Into Friends and Friends Into Customers
Author: Seth Godin (This is listed in case you missed the boat on the transition to “permission” based marketing vs. the traditional “push” marketing)

Made to Stick – Why Some Ideas Survive And Others Die
Authors: Chip Heath and Dan Heath

The New Rules of Marketing & PR
Author: Robert Scoble

Marketing Champions – Practical strategies For Improving Marketing’s Power, Influence and Business Impact
Authors: Ray Young, Allen M. Weiss, Ph.D, David W. Stewart, Ph.D.

The New Influencers – A Marketers Guide to Social Media
Author: Paul Gillin

Wikinomics – How Mass Collaboration Changes Everything
Author: Don Tapscott, Anthony Williams

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